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Repair program for clothes

Patagonia is an outdoor clothing brand headquartered in the United States. In autumn 2015, the company started its Worn Wear program under the motto “Repair is a Radical Act,” an initiative started by CEO Rose Marcario. The program aims to explain to customers the value of preserving clothes by repairing them instead of buying new. Patagonia’s environmentally friendly campaign aims to counter fast fashion trends and increasing demand for new clothes, by encouraging quality standards that produce clothes designed to last.