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Leasing model for children's bicycles

With the Imagine Project Islabikes are rethinking the way bicycles will be made and supplied in the future. The project aims to rent bicycles to the user, then when they are finished with they will be returned to the factory, refurbished and rented to another rider. The bicycles will be designed so that when they finally reach the end of their lives all raw materials can be separated and reused. This is known as a “closed loop” or “circular” supply chain.