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Leasing model for iPhone

In 2015, Sprint chief Marcelo Claure announced in an interview that the company would eliminate two-year contracts and subsidies in favor of phone leasing plans. As a part of Sprint’s new strategy, it introduced iPhone Forever, an evolution of its iPhone for Life phone leasing program. The crux is simple: Lease the latest and greatest iPhone for a low monthly fee. And now, its latest iteration allows you to get an iPhone 7 32GB for cheap. Simply switch to Sprint, turn in your current smartphone, and get an iPhone 7 “on the house.” Just like the previous versions of iPhone Forever, you will be able to upgrade to the newest iPhone any time following 12 lease payments.

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