Hiut Denim will be the first jean company in the world to have a History Tag. Each jean will come with a unique number which can be registered online. Customers can upload pictures of where they went, what they did, who they did it with to the HistoryTag website. If in the future, the jeans get handed down, or end up in a second hand jeans shop, their memories will go along with them. The concept is meant to make products last by giving them more meaning and attaching the stories to objects.