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Circular product and business model design

FilippaK is a Swedish brand who educates consumers on how to best mend their garments to extend the life-time, whilst also providing a means to do so. The brand has a leasing business model in operation to further avoid post-consumer waste. Finally, FilippaK is using a digital app to further enhance it's take-back scheme for its own second-hand garments which are sold in a brand owned second-hand store.