Knowledge hub

Information campaigns

Information campaigns are utilised to shape public behaviour by improving knowledge, explaining decisions and accountability, and raising awareness.[1], [2] They can be directed towards the general public, or can be more business-oriented, and can happen through events, information disclosure, or advertising campaigns such as flyers, online ads, and news articles.


[1] Bevir. 2011. The SAGE Handbook of Governance. Available online via

[2] ACR+ & Circular Europe Network. 2015. General guidelines for integrated circular economy strategies at local and regional level. Available online via

Relevant case studies and articles