Once the full value chain has to be accounted for, circular business models will automatically become more feasible in comparison to linear models. One first step in this direction could be full transparency. Another one should be fiscal reforms and/or "eco-taxation". This dream has been spun already many times.. Nevertheless, several big European circular economy projects are on it's way, as is the European Commission circular economy financing expert group, that will hopefully suggest some further solutions at least for more sustainable financing models.